It seems that people are looking for a way to get their hands on some cheap makeup. I'm sure this means the price, not the quality. I don't think anyone wants to break out in a rash for the sake of saving a couple of dollars.
Every once in a while if I mention that I sell things on eBay or start talking about eBay, somebody will chime in with a story about their experiences shopping online. The other day I was talking to someone I work with and she mentioned that she does a lot of her shopping on eBay. I asked her what specifically she likes to buy and she replied “makeup”.
Honestly, I knew that beauty and cosmetics were a pretty big seller on eBay but I never thought about it much because I personally don’t usually have that as an item to sell. My friend said that she won’t buy makeup anywhere else now because she always gets such great deals by buying “lots” of makeup products.
She got my curiosity going, so I started checking the numbers a little bit. The brand that she buys for herself is L’oreal, so that is what I did my search on. Sure enough, when you break down the per unit prices, buying bulk makeup supplies is a definite money saver.
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 Make up LOT L Oreal Physicians Formula Maybelline  US $12.00
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 100 wholesale cosmetic LOT Loreal Revlon Milani NEW US $26.00
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 LOT 20 LOreal Eyeliner Assorted Colors New US $15.50
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I found that there were a lot of makeup lots that also included names like Revlon, Maybelline, Covergirl, Milani and other brands. What also caught my eye, was that when I did my check, some of the wholesale makeup lots also included those “age defying” types of creams that are normally pretty expensive by themselves.
The key here is to know the right place to look. The examples I’ve included above are from the category in makeup that includes wholesale lots. This would be listings from people who are trying to move along larger quantities of makeup. It is unlikely that you will find individual makeup units priced anywhere near what you can get when you buy in even a little bit of quantity.
Here are a few things I learned as I researched... L’Oreal celebrates its 100th birthday in 2009. They have a century of experience behind them and they are a leader in the beauty and cosmetics field. I never thought about how massive of a company L’Oreal actually is until I started looking at them little bit closer. They have many, many large name brands under their umbrella. After checking out their website, I’d say there is a good chance that a lot of people reading this have some product in their home that has some kind of ties to L’Oreal. They are that big.
So anyway, if you are interested at all in saving money and you ever purchase makeup, it is probably worth your time to check out the wholesale lots available on eBay. You might be able to find something comparable if some distributor near you decides to go out of business, but it is probably a lot easier for most people to just check out what is being offered online. Likewise, if you only want to look for small quantities, lots might not be for you, but honestly, the savings from buying larger amounts can really add up.
If you are a seller of makeup, well, it seems that there is a nice market waiting for you if you can find a cost efficient way to offer even a moderately sized "lot" for people to consider. I don't know enough about the actual wholesale costs of makeup to give any hard numbers though. I did do a little Googling and found that people looking for cheap makeup do seem to have preferences that stand out. The most related searches seem to be for cheap mineral makeup, cheap Urban Decay makeup, Cheap Dior Makeup and Cheap Revlon Makeup. If you've got a line on those, there might be an audience waiting to buy from you.
Another option for sellers is to actually buy some of the larger lots and then break them into smaller lots or individual items for sale. Just something to think about!
I don't know a whole lot about makeup to be honest with you. But I did find some really good makeup tutorials that some people may like. This one is by a lady who seems to really know here stuff. You can find her other videos here.
Note: Per FTC guidelines and my belief in full disclosure, it should be noted that if I create a link to a product or service, sometimes I may get paid a commission if you purchase the product or service.
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